Trade Show Booth Must Haves

Trade Show Booth Must Haves

Attending a trade show as an exhibitor can have a great impact on a company’s bottom line if done well. According to Highway 85 Creative, 74% of consumers are more likely to buy a product later after seeing it at a trade show but first you have to get them to your booth. The best way to do that is to make a visual impact. Nearly 80% of attendees believe going to a trade show helps them decide what to buy so putting your best foot forward is imperative. To do that you need the right supplies.

How Do You Attract Customers to Your Booth?

It’s not enough to just have great swag, you have to create a space that stands out. To do that, you need to get their attention with a welcoming space, great lighting, samples of your products, and personable and knowledgeable staff that knows your business inside and out. Create buzz on your social media channels in the weeks and days leading up to the event, share behind the scenes videos of your team setting up your booth, and go live on your social media channels encouraging attendees to stop by your booth. You can also host easy games and giveaways throughout the day to keep people flocking to your booth.

What Should I Have at My Trade Show Booth?

According to Display Wizard, many exhibitors will spend anywhere between $600 and $1,500 on their trade show display. One of the best ways to ensure a successful exhibit is to be prepared. Map out your space and make a list of everything you will need from top to bottom. Here are some ideas to help you get started:

Trade Show Table Covers

Whether you opt for a fully sublimated stretch table cover or a simple one to match your branding, table covers are an essential item to have on your must have list.

 

Banners & Backdrops for a Trade Show

Banners and backdrops are a great way to draw attendees in to your booth. They should be colorful, eye catching, and on brand. Half drop banners are a popular choice as they can be displayed on the perimeter of your booth and can be seen from several different angles.

Backdrops help transform an otherwise blank space into something that potential customers are drawn to. They are highly effective for promoting a product or brand and adds to the continuity of your messaging.

 

Exhibit Lighting & Flooring

It’s no surprise that lighting is essential to the overall look and feel of your trade show space, but have you thought about what tone you want to use? Incandescent lights are yellow-hued which can soften details or alter colors. Cool, white, bright LED lights will showcase true colors and help make details pop. Backlighting is also very popular because it draws attention to 3D logos and fabric displays.

Complete your overall and design look with flooring. Some may think of this as just an afterthought but it really can enhance your branding and image.  There are many flooring options from foam squares to custom hardwood tiles.

 

Trade Show Booth Furnishings

The purpose of a trade show is to share your products and services and introduce your company to potential new customers. While it’s important to create a space that stands out, you have to be prepared to keep their attention once you have them in your booth. Use portable tables and chairs to create areas that enhance conversation and make people feel welcome.

Whatever you choose, make sure that your furnishings match the look and design of the rest of your space and your branding. While LED cubes are a lot of fun, they may not be the right choice for your brand. The good news is that there are a lot of options when it comes to trade show furnishings and an experienced company like Blue Sky Marketing can help bring everything together for you.

 

Trade Show Tech

One way to make your tradeshow booth stand out is to offer a charging station. By offering a free charging station you are giving the attendee what they need, a quick charge, and you have a captive audience for a few minutes. While their phone is charging they can browse your booth, ask questions, and pick up your swag. Approximately one third of attendees will wear or use the swag they bring home and are likely to tell at least 6 people about their experience. Offering a charging station is a great way to leave a lasting impression.

We hope you find these trade show supplies ideas helpful as you plan your own trade show exhibitions. Our Solution Specialists are ready to assist you in all of your planning needs at sales@buybluesky.com.

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