Project Spotlight

Custom Shoey Bar Experience

MGM Resorts | Formula 1 Las Vegas

For Formula 1 week in Las Vegas, MGM Resorts transformed the Bellagio's Shoey Bar into a high-energy fan experience inspired by the motorsport tradition of the "shoey"—drinking from a racing shoe after a victory celebration. Blue Sky partnered with MGM Resorts to bring the concept to life through a fully custom ceramic shot glass and packaging program. The finished piece transformed a novelty drink into a collectible keepsake designed exclusively for one of Las Vegas' biggest event weekends.

THE PROGRAM

MGM Resorts envisioned a ceramic shot glass modeled after a specific racing shoe for use at the Bellagio's Shoey Bar. Blue Sky developed a custom mold from the client's reference, refined multiple prototypes, and delivered the program under an aggressive event timeline.

Season after season

Blue Sky produced 2,500 custom ceramic shoe shot glasses

THE SOLUTION

Blue Sky produced 2,500 custom ceramic shoe shot glasses, paired with retail-inspired shoe box packaging and branded tissue paper. Each piece was individually hand painted, requiring careful color adjustments throughout the ceramic firing process to achieve the desired final appearance. To support the event opening, a portion of the order was expedited while the remaining inventory followed.

Custom ceramic mold

Created from MGM's reference shoe through multiple prototype rounds.

Hand-painted finish

Each ceramic shoe was individually painted and color-matched after firing.

Returning Program

Following the success of the activation, Blue Sky is already producing the Shoey Bar program for Formula 1 Las Vegas 2026.