Project Spotlight

Designed for a Historic Final Moment

Kobe Bryant Commemorative Book
For Kobe Bryant's final NBA game on April 13, 2016, the Lakers wanted to create something fans would keep long after the final buzzer.

Blue Sky designed and produced the official KB20 commemorative book—a 32-page oversized collectible distributed exclusively to fans attending the historic game at Staples Center, where Bryant scored 60 points against the Utah Jazz.

The piece featured archival photography, a pullout poster, and a custom lenticular hologram that transitioned between Kobe's iconic #8 and #24 eras—helping transform the book from event giveaway into collector memorabilia.
THE PROGRAM

Create a commemorative piece worthy of one of the most anticipated nights in NBA history while producing 20,000 books at event scale under hard deadlines.

THE SOLUTION

Blue Sky designed and produced the official farewell book, including a custom holographic print feature that became one of the collectible's signature elements.

Distributed exclusively to fans in attendance, the book quickly became a sought-after collector item tied to one of basketball's most memorable moments—and continues to circulate through resale and collector markets years later

20,000 pieces produced
32-page oversized collectible
Custom lenticular hologram feature