how swag affects baby boomers' decision making

In the world of marketing, the use of free promotional products has been a time-tested strategy to attract and engage consumers. Among the various demographic groups, baby boomers represent a significant segment of the population with considerable spending power. Understanding how swag and free promotional products influence the decision-making process of baby boomers can provide valuable insights for businesses targeting this generation, such as Assisted Living Facilities.

Positive Brand Perception

Receiving free promotional products can leave a lasting impression on baby boomers, creating positive associations with the brand. According to a survey conducted by Promotional Products Association International (PPAI), 83% of baby boomers reported a more favorable impression of a brand after receiving a promotional product. This statistic highlights the potential of swag to influence brand perception positively and foster brand loyalty among this age group.

Increased Brand Recall

Swag acts as a tangible reminder of a brand, helping baby boomers recall the company even long after receiving the promotional item. In the same PPAI study, 87% of baby boomers revealed that they could remember the advertiser of a promotional product they had received within the past 12 months. This increased brand recall translates into better visibility and a higher likelihood of the brand being considered when making purchasing decisions.

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Enhanced Engagement and Interaction

Baby boomers, like any other generation, appreciate personalized and thoughtful gestures from brands. By providing swag tailored to their preferences, businesses can enhance engagement and interaction with this demographic. According to a survey conducted by YouGov, 57% of baby boomers stated that they are more likely to engage with a brand after receiving a personalized promotional product. This emphasizes the importance of understanding their preferences and interests when offering promotional items.

Influencing Purchase Decisions

The impact of swag on baby boomers goes beyond brand perception and recall; it can also influence their purchase decisions. A study by the Advertising Specialty Institute (ASI) revealed that 42% of baby boomers who received a promotional product purchased from the advertiser within six months. This data underscores the persuasive power of swag in driving actual sales and conversions among this demographic.

Strengthening Customer Loyalty

For businesses aiming to build long-term relationships with baby boomers, swag can play a vital role in fostering customer loyalty. According to a study by Sageworld, 79% of baby boomers said they are likely to do business with a company that gave them a promotional product. Additionally, 47% stated that they would be more loyal to the brand after receiving such a gift. These findings highlight the potential of swag in nurturing customer loyalty and repeat business from baby boomers. (Source: Sageworld 2016 Promotional Products End-Buyer Study)


Swag and free promotional products hold immense potential in influencing the decision-making process of baby boomers. From creating positive brand perceptions and improving brand recall to influencing purchase decisions and strengthening customer loyalty, promotional items play a significant role in engaging and connecting with this influential generation. Businesses that understand the preferences and interests of baby boomers and use swag effectively in their marketing strategies are poised to reap the rewards of a successful and enduring customer base. By harnessing the power of swag, companies can establish themselves as memorable and preferred brands among this key demographic group.