Branded Solutions for Colleges and Universities

Promotional items are a powerful and versatile tool in college recruitment, student advancement, and alumni engagement

From recruiting new student to engaging with alumni, branded products lead the way in higher education marketing

Tangible and memorable promotional items not only create brand recognition but also help colleges build connections with prospective students and graduates. We offer proven solutions for every step of the recruitment campaign through graduation and beyond to help colleges and universities create strong, lasting relationships with their students and alumni.

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Student recruitment

Student recruiting campaigns require a lot of creativity and planning. Traditionally, direct mail is one of the most effective ways to create brand recognition. Sending inexpensive, creative, and memorable items helps colleges build connections with prospective students.

  • Branded, custom, or interactive mailers
  • Stickers
  • Magnets
  • Zipper pulls 
  • Opti lenticular cards
  • and many more options…
student recruitment
college admission

College admission and on-campus events

Make your new students feel part of the school family right at the moment when they open your letter of admission by including tangible tokens in the package.

  • Rollabana
  • Socks
  • Headwear & scrunchies 
  • Key chain for the keys to their future
  • And many more creative ways to make them feel welcome

Alumni engagement

One effective strategy for alumni associations to increase membership sign-ups and renewal rates is to leverage promotional items. However, attracting new members and retaining existing ones can be a challenging task. This is where promotional items come into play.

  • Welcome kits to the new alumni association members 
  • Anniversary gifts
  • Swag for the reunion events
  • Loyalty programs

We can help with automation, fulfillment, and shipment as well through our gifting platform

graduates and alumni
school counselor

School counselor engagement

High school counselors are an important link between you and prospective students in your recruitment funnel. Strong relationships with the counselors help translate the values of your institution to the high school students. Show them your appreciation and help them promote your school better with thoughtful and useful branded items that they can keep on their desk or use on a daily basis.

College sports

College sports bring a large and diverse mix of fans together, including students, their parents, college staff, and general spectators. Everything, from the team uniform to merchandise, contributes to the school’s brand recognition.

  • Shirts, hats, and other wearables
  • Noisemakers
  • Lanyards
  • Posters and signs
  • Water bottles and cups
  • and more…
college sport

Student Recruitment Strategies Checklist

student recruitment strategies

Download PDF

Automate your campaign with Blue Sky gifting platform

With the constant turnover of clients and expansion of your business, managing swag and gifts for every occasion can feel like a huge chore. We have created an online solution that can help you streamline the onboarding of new staff members, welcoming new clients, and sending gifts to their families.

Blue Sky online gifting platform is the best swag management tool for all your needs.

Request a 4-minute demo

Custom packaging and additional services

Custom packaging is perfect for college and university marketing because it gives you free brand awareness every time you ship a package. We offer a wide variety of custom imprinted mailers, boxes, and even fillers to carry your brand in every detail of your campaign.

Our design team will help you develop the initial design idea, digital mock-up, and physical proof sample.