attract baby boomer clients

As the baby boomer generation reaches retirement age, the demand for quality assisted living facilities is on the rise. With this lucrative market segment in mind, assisted living facilities can effectively attract baby boomer clientele by leveraging the power of promotional products. Offering thoughtful and practical promotional items can leave a lasting impression, showcasing the facility’s commitment to personalized care and creating a positive association with the brand. In this blog post, we explore 8 effective strategies for assisted living facilities to attract baby boomer clientele using promotional products.

1. Personalization is Key

Baby boomers appreciate personalized experiences and value businesses that understand their unique needs. When choosing promotional products, opt for items that can be personalized with the client’s name or initials. Personalized items such as custom-made bathrobes, towels, or water bottles can make baby boomers feel valued and cared for even before they become residents. This attention to detail sets the tone for the facility’s commitment to individualized care.

2. Focus on Wellness and Comfort

Promotional products that promote wellness and comfort align perfectly with the preferences of baby boomers. Consider offering items such as branded fitness bands, stress-relief balls, cozy blankets, or aromatherapy diffusers. These products not only cater to their well-being but also demonstrate the facility’s dedication to promoting a healthy and comfortable lifestyle for its residents.

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3. Emphasize Safety and Security

Safety and security are paramount concerns for baby boomers seeking assisted living facilities. Promotional products that enhance safety, such as branded emergency alert devices or flashlight keychains, can reassure potential clients that their well-being is a top priority at the facility.

4. Technology and Connectivity

Contrary to popular belief, baby boomers are tech-savvy and increasingly rely on technology to stay connected with their loved ones. Promotional products like tablet stands, charging stations or digital photo frames can underscore the facility’s commitment to modern amenities and staying connected with family and friends.

5. Showcase Social Engagement

Assisted living facilities that promote a vibrant and social community are attractive to baby boomers. Consider offering promotional products that encourage social engagement, such as branded board games, playing cards, or picnic sets for outdoor gatherings. These items not only appeal to their sense of nostalgia but also demonstrate the facility’s commitment to fostering an active and enjoyable social atmosphere.

6. Highlight Environmental Consciousness

Sustainability and eco-friendliness are increasingly important factors for baby boomers. Choose promotional products made from environmentally friendly materials, such as reusable water bottles, tote bags, or bamboo-based items. Demonstrating a commitment to sustainable practices can resonate with eco-conscious baby boomers and set the facility apart from the competition.

7. Provide Useful Information

Promotional products can serve as informative tools that showcase the facility’s offerings and amenities. Consider creating branded brochures or informational booklets about the facility’s services, activities, and staff. These items can be handed out during facility tours or marketing events, helping potential clients make informed decisions.

8. Consider Seasonal Gifts

Tailor promotional products to the seasons or specific events. For example, during the holiday season, offer festive-themed items like ornaments or gourmet gift baskets. Acknowledging special occasions and celebrations with thoughtful gifts can create a warm and welcoming atmosphere for baby boomers.


Incorporating promotional products into the marketing strategy of assisted living facilities can be a powerful tool for attracting baby boomer clientele. By focusing on personalization, wellness, safety, technology, social engagement, sustainability, and useful information, facilities can showcase their commitment to providing a comfortable and enriching environment for potential residents. Thoughtful promotional products not only leave a positive and lasting impression but also demonstrate the facility’s dedication to personalized care and quality living – factors that resonate deeply with the baby boomer generation.