college choices

The right choice of college is a major decision that can shape a student’s future. While students themselves are at the heart of this decision-making process, they are often influenced by a variety of factors, both internal and external. In this blog post, we will explore who influences students’ choices of colleges and how educational institutions can use promotional items strategically to their advantage.

Key Influencers in College Choices

Parents and Family: Parents often play a significant role in guiding their children’s educational decisions. They provide financial support, offer guidance, and influence the choice of college based on family values and traditions.

High School Counselors: High school counselors are valuable resources for students. They provide information about colleges, offer academic and career guidance, and help students navigate the application process.

Peers and Friends: The opinions and choices of friends and peers can have a substantial impact on a student’s decision. They may recommend colleges they are considering or share their experiences and preferences.

Teachers and Mentors: Teachers and mentors can inspire students and offer insights into educational opportunities. Their guidance and encouragement can shape students’ aspirations and choice of college.

Online Resources: The internet is a vast source of information for students. They turn to websites, forums, and social media to research colleges, read reviews, and seek advice from current students.

College Representatives: College representatives who visit high schools, attend college fairs, or host information sessions can make a strong impression on students. Their presentations and interactions can influence a student’s perception of the college.

Engagement srategies for different types of influencers

Promotional items can serve as powerful tools for educational institutions to connect with these influencers and, indirectly, influence students’ college choices:

1. Parental Engagement:

Welcome Packages: Send personalized welcome packages to parents of admitted students. Include branded promotional items, such as custom mugs or keychains, to create a positive first impression.

Parent-Centric Events: Organize events specifically for parents and families. Distribute promotional items like family-themed t-shirts or picnic blankets to foster a sense of belonging.

2. High School Counselor Outreach:

Educational Seminars: Host educational seminars or webinars for high school counselors. Provide them with promotional items like custom flash drives containing valuable college resources.

Customized Counselor Kits: Send customized kits to high school counselors that include informative brochures, application guides, and branded promotional items such as notebooks or pens.

3. Peer Influence:

Referral Programs: Implement referral programs where current students can refer prospective students. Reward successful referrals with promotional items, creating a sense of community and advocacy.

Student Ambassadors: Equip student ambassadors with branded merchandise, such as t-shirts or caps, to wear during campus tours and events. Their positive experiences can influence their peers.

4. Teacher and Mentor Engagement:

Appreciation Gifts: Express gratitude to influential teachers and mentors with personalized thank-you packages. Include branded promotional items as tokens of appreciation.

Educational Workshops: Collaborate with teachers and mentors to offer educational workshops or mentorship programs. Provide them with branded materials to enhance their experience.

5. Online Presence:

Social Media Campaigns: Run social media campaigns with branded promotional items as prizes. Encourage students to engage with your institution online and share their experiences.

Virtual Campus Tours: Enhance virtual campus tours by providing participants with custom-branded virtual reality (VR) headsets or online resources loaded on promotional USB drives.

6. College Representatives:

Information Sessions: Equip college representatives with promotional items to distribute during information sessions. Branded giveaways can leave a lasting impression on prospective students and their families.

College Fairs: Stand out at college fairs by offering attractive promotional items alongside your college’s information. These items can draw students to your booth and spark their interest.

Measuring Success

To gauge the effectiveness of using promotional items to influence students’ college choices, institutions can:

Track Referral Data: If implementing referral programs, monitor the number of successful referrals attributed to promotional item incentives.

Survey Parents, Counselors, and Students: Conduct surveys to gather feedback from parents, high school counselors, and students about the role of promotional items in their decision-making process.

Engagement Analytics: Analyze engagement levels on social media, website traffic, and attendance at events that involved promotional items. Correlate these data points with changes in application rates and enrollment numbers.

Retention Rates: Assess whether the use of promotional items is linked to improved retention rates among enrolled students. Happy, engaged students are more likely to stay at an institution.

ROI Calculation: Calculate the return on investment (ROI) by comparing the cost of producing and distributing promotional items to the measurable outcomes such as increased applications and enrollments.


In conclusion, understanding who influences students’ choices of colleges and strategically using promotional items to connect with these influencers can significantly impact an institution’s recruitment efforts. Whether it’s parents, counselors, peers, teachers, or online resources, the right promotional items can create positive impressions, foster connections, and ultimately influence students’ decisions. By carefully measuring the impact of these efforts, colleges and universities can refine their strategies and build stronger relationships with the individuals who play a critical role in shaping students’ educational paths.